I’m putting on my author hat to talk about something indie authors often overlook when they’re formatting their books. The type of formatting I’m talking about happens after the book is finished and edited, but before it’s uploaded to online retailers like Amazon or Kobo. What is this something? Back of the book content.
Back of the book content gets overlook for a couple of reasons.
For one, authors don’t always realize they should add it.
For another, even when they know they should add it, they’re not sure exactly what “it” is.
What should go in the back of the book? (some authors put this information at the front of the book, which also works):
- Author bio
- Contact information – website, social media, email
- Links to other books
- A link to join your newsletter
- A review request
I have three separate pages for back of the book content. I’ve included images of two of the pages in this post. I have one page for contact information/short bio, one for links to my other books, and one for my newsletter. I use Scrivener to write and format my books, so my images are of how my back of the book content looks when I’m still writing it in Scrivener.
The newsletter link is probably the most overlooked piece of information. It’s the piece of information I’ve overlooked the most, for sure. All successful indie authors talk about how important an author newsletter is. Why? Because it’s the best way for an author to communicate with readers. Posts on Facebook can be missed, but a newsletter that goes directly into a reader’s email box is more likely to be opened and read.
My newsletter list is small, but I usually have about a 50% open rate. That means whenever I send purchase links out in my newsletters, many readers see those links. They don’t have to go to Amazon or Kobo and do a search to find me. I’ve made it easy for them.
Also, newsletters are pretty cool for readers because this is where you can run newsletter only contests or have special giveaways that are only for members of your newsletter. I have a secret page on my website that’s only accessible if I give you the link and password. The cool thing about this secret page is that there are links to two totally free books there. Newsletters are a great way to say thank you for joining and reading!
I’m still writing out my Review Request bit. I’ve read what other authors have put in their books. Some authors are quick and to the point, others use a separate page to explain the importance of reviews to an author’s career. I like both versions. I don’t think most readers know how important book reviews are. But there are those gems who write book reviews for everything they read. Authors LOVE readers like this and would give them their firstborn if asked.
You want to know a secret. You can’t tell anyone. Most authors are absolute whores for a good book review! lol There are few things we love more.